British Petroleum (BP)

Printed Graphics – Design and Manufacturing

Federal Heath developed a process and a line of products that helped British Petroleum implement a new and fresh image on the exterior and interior of their convenience stores.


Challenges:

  • BP was using the am/pm image in its stores and needed to divest that brand east of the Rockies.
  • Needed to create a fresh new look for their C-stores and create a brand for their jobber customers that matched the new fresh image that would be implemented in the gasoline forecourt.
  • Every store had different attributes; therefore the image elements needed to address the variability in architecture and store footprint, yet still give a uniform appearance to the brand.

Scope of Work:

Federal Heath completed store surveys, created design renderings and submitted bills of material and pricing for client approval. We created the graphic elements utilizing our complete print and fabrication capabilities. Our installation teams installed the graphics, giving the stores a fresh, strong, uniform look across various store sizes and configurations. Customer feedback has been exceptional and store appearance has been significantly enhanced with the bright new look of the “To Go” imagery.

Results:

After a BP review of the pilot project and positive customer feedback, the program is being offered nationwide.



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