Red Lobster

Reimage Leadership and Collaboration

Red Lobster designed a new image impacting 650 locations in USA and Canada. The time frame for implementation was over a 36 month schedule from 2010 – 2013.

Roles and Responsibilities

  • Hired to take lead role in the prototype process and specifications.
  • A document with the complete family of signs was developed – included specifications on lighting, materials and methods.
  • Commonality of specifications were provided for each sign to the three suppliers ensuring manufacturing consistency.
  • Federal Heath provided turnkey manufacturing and installation at 220 locations.



Delivery of Project

  • Leveraged our manufacturing in Oceanside CA, Euless TX and Delaware OH allowing constant, time-saving production at multiple locations.
  • Freight savings via strategic geographic presence saved tens-of-thousands of customer dollars.
  • Technical survey and in-house engineering allowed for reuse of most existing bases and structures.

Related Videos

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Behind the Scenes

The Federal Heath Story