Target: American West

Federal Heath Turns Early Pilot into Support for 700 Locations

Fluorescent lamps and neon lighting are eye-catching and some of the most commonly used forms of lighting in signage, but they’re also one of the most expensive exterior signage options on the market to maintain. For brands with a nationwide footprint, maintenance and upkeep on these signs can be cost-prohibitive. Building on a relationship founded in 1991, Target awarded Federal Heath with 700 locations to perform maintenance, assist in LED retrofits, and manufacture new signage. Our experts assisted with physical infrastructure maintenance of building signage, parking lot lights, and interior neon lighting.


Supporting Target’s Décor Package Upgrade

Lighting and signage are one of the first areas store owners and brands consider when the performance of an individual store changes. High-quality and compelling options not only empower brands and create an inviting atmosphere, but they also ensure visibility and clear access in high-volume traffic areas. Exposure and reasonable access are paramount for large stores and national brands.

Target, one such well-known brand, relies heavily on signage for its reach. As that infrastructure ages, its associated maintenance and repair costs increase and can quickly become a burden, rather than a benefit to individual locations. The brand update for Target includes a new décor package replacing neon and fluorescent lighting in favor of LED options that provide better visibility and allow for more economical operation.

At the heart of this expansion is the relationship Target has with its vendors and suppliers. A reliable partner can generate significant savings and keep revitalization projects on-time and on-budget. Federal Heath is this partner by continually striving to earn perfect scores on Target’s annual business reviews.
Federal Heath also supports the broader branding of Target through the creation of new signage. We remain one of Target’s primary vendors for new signage, manufacturing exterior signage for stores across the nation.


Creating Positive Returns with Federal Heath

In 2016, Federal Heath completed LED retrofits at 60 Target locations in just four months, working on outdoor signage, parking lot lighting, and in-store lighting. In our LED retrofits for signs of this size, the return on investment is roughly two years, thanks to the energy cost savings of the following models:

  • LED lamps use significantly less energy and are much more affordable to replace and maintain compared to fluorescent lamps and neon lights.
  • The average LED lamp lasts more than 50,000 hours, while fluorescent lamps average 12,000 hours.
  • High quality free-standing signs can last a lifetime when well-maintained, increasing savings and generating a higher ROI each subsequent year.

This year, Federal Heath was awarded a contract covering 700 locations for exterior lighting and signage, including the parking lot, building, and free-standing infrastructure. Efforts will include maintenance and lighting services, as well as, developing and manufacturing new signs for locations and special projects.
We’re also supporting Target as it slowly changes interior branding and lighting, such as replacing damaged neon wave units as part of our ongoing maintenance efforts.

Drive-Up / Online Ordering

The test project for “Drive-up” Concept in Minneapolis, MN gives Target customers the ease of picking up their online merchandise orders within the comfort of their vehicle.

  • Freestanding illuminated beacon signs
  • Canopies
  • 50 Minneapolis locations

The scope of work included design, engineering, estimating, manufacturing, and account management service elements. All teams came together for a quick turnaround time for this pilot program.


LED Retrofits and Remodels

In a world of shrinking margins, each project needs a significant ROI. Federal Heath worked with 60 Target locations in 2016 to retrofit outdated signage with LED options resulting in immediate cost savings.

Signage Maintenance

High-quality signs can last a lifetime when well-maintained. We’re working with Target to maintain signage west of the Rockies and ensure it provides a high-quality, compelling invitation to shoppers.

Value-Added Services

When a major US retail client like Target needs support, our team steps up. Our ongoing relationship includes recommendations on opportunities that exist on current sites and entitlement work with municipalities to get signage approved. Federal Heath experts make it easier for signage to meet local codes or obtain zoning variances to maximize site potential.



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Continuing Our Relationship

Building on a relationship first established in 1991, Federal Heath has effectively become Target’s internal sign team for roughly 700 locations, providing a variety of consulting, project management, and site development services. We participate in their internal meetings to provide support for new store development or rebranding, as well as, emergency repairs including responding to recent hurricane storm damage.

For 2018, Federal Heath will assist with approximately 120 store remodeling projects, along with signage and site development at 20 new Target stores. Remodels will include manufacturing and updating signage to the new Target brand image. We also anticipate a maintenance service package of 15 to 20 orders per month throughout the year.

Together, Federal Heath and Target will work with landlords, municipalities, and the latest technology to advertise and properly brand each location, maximizing traffic volume thanks to thorough site analysis and high-quality signs.