When BP launched their new “Invigorate” gasoline additive, they created a graphics and signage package that tied in to their electronic media campaign. Our installation department surveyed the sites and consolidated the data so we could produce the graphics package, consisting of more than 15 elements. Then we installed the signs and graphics at 5000 BP locations in 45 markets across America. Timing was critical. All of the signs and graphics had to be installed before the advertising campaign broke. They were! According to the BP executive team, “This was the single biggest product launch we did in the U.S.“.
BP presented us with an award for superior service, innovation and product quality. Their executives told our team that “What made this program work was the intellectual capital of your group” “You anticipated problems and addressed them before they became issues”. “We were very impressed with the scale and pace of this rollout”.
We got it done. Forty-five markets. Five-thousand sites. In three months. So, the next time you have a challenging multi-faceted project with a critical timeline to manage, give Federal Heath a call. 262.636.0040